The dominance of short videos on all social media platforms is undeniable. Social media platforms still favor video content, and people are getting shorter attention spans. And… You guessed it right; this has resulted in the popularity of short videos such as Reels, YouTube Shorts, and TikToks. It looks like short video marketing is going to become even more important in 2025. So, businesses and marketing teams in particular need to adapt to this trend to stay ahead in planning the future content. AI Video Cut gives you all the tools you need to create top-performing clips. Some of the features below are coming soon, but you can already check out how you can use tools like topics clips and trailers, as well as add subtitles to the video and change aspect ratios to give your video marketing strategy a boost.

Here are the top five video marketing trends in short videos for the industry in 2025, along with some tips on how to use these trends with some handy tools.

How Short Videos Impact Retention

What exactly makes short videos stand out? Bite-sized videos, which are usually under two minutes long, are changing the way people watch videos for marketing purposes and have a significant impact on viewer retention rates compared to longer clips. This is one of the reasons why they have become the main instrument for promotion. Here are some numbers:

• Videos under 90 seconds have a 50% retention rate, which means half of viewers watch until the end. This is due to people’s shorter attention spans and the fact that brief videos can get their message across quickly without losing the viewer’s interest.
• Short videos get 2,5 times more engagement than long-form videos. The concise format and quick delivery of key messages in this kind of videos means people are more likely to engage with them.
• The majority (73%) of consumers prefer brief videos when searching for products or services. The preference for quick, visually appealing content influences how consumers behave and what they expect.
• 56% of videos created by businesses today are 2 minutes or less. This reflects a shift towards producing more engaging, bite-sized content. People are more likely to watch shorter videos until the end, which helps to boost completion rates and reach.

Concise, visually appealing content seems to be preferred along social media platforms. As you can see, this format is absolutely necessary to meet consumer expectations and maximize impact.

Top 5 Short Video Marketing Trends

Let us review the top five short video marketing trends to watch over the coming year, along with practical recommendations on how to apply these trends within your marketing strategy with the help of our AI tool.

1. Captions to Watch Videos on Mute

As more and more people watch videos on their smartphones in public or shared spaces, it is becoming increasingly common to watch videos with the sound off so as not to disturb others or not to use headphones. Public transport, cafes and restaurants, pause at work or simply at home with other people around you – you name it. This is one of the reasons why captions are essential in video marketing. They ensure your message gets across even when the audio is turned off.

It is also crucial in terms of general accessibility. Captions help people with hearing difficulties or language barriers to access your content. In addition, videos with captions are watched for longer, and people remember them better because they can follow along without having to turn on the sound.

With the help of AI Video Cut, you can automatically generate accurate captions that sync perfectly with your video’s audio. You can also choose the style of your captions to look good with your resulting clip. It is also possible to turn them off, as the tool also provides you with captions in text format if you want to add them manually using other editing tools.

Note that this feature is coming soon! You can leave your email address, and we’ll let you know once it’s rolled out.

2. Interactive Formats

It looks like interactive video formats are going to become even more popular in 2025. This is because they offer viewers a more engaging experience. These formats encourage viewers to take part, for example, by clicking on elements, doing quizzes, or answering questions. Luckily, platforms like TikTok and Instagram offer features like polls, questions, and duets that are perfect for interactive short video formats and engage viewers more actively.

Statistically speaking, interactive short videos see 30% higher engagement rates compared to traditional short-form videos. It seems like the ability to interact with the content keeps viewers actively engaged throughout the video.

What is more, by analyzing how viewers interact with the content, you can gain valuable insights into their preferences. This will help you to refine your marketing strategies. In addition, this raises engagement rates and makes the algorithms recommend your videos more to the broader audience.

AI Video Cut makes the editing process easier, helping you create visually appealing, engaging videos that capture attention and motivate viewers to get involved. It is excellent for creating a base for interactive elements that you can add to your video later on any social media that you use.

3. Personal Touch Videos

Today, we can see a clear trend for videos featuring things and aspects that feel real and personal. Videos that have a personal touch are a great way to connect with your audience. They often include things like the viewer’s name, personal recommendations, or messages that are specifically relevant to them. Videos like this help people feel like you are talking to them directly and make them feel like you understand them. People like content that is tailored to them, so videos like this get more engagement and lead to more sales.

This format leaves a lot of space for creativity, as there are various ways to make videos more personal. For example, a beauty brand could create a Reel announcing a new shade of lipstick, mentioning that it was inspired by customer requests in previous posts or comments. The other ideas could be a mini customer success story, quick tips or advice with a personal angle, behind-the-scenes, or even personalized responses to comments. The opportunities are really countless.

AI Video Cut allows you to create different video versions for various audiences. Viewers on different platforms might need different versions or aspects of the same video. You can use AI Video Cut to make multiple versions of a short video for different social platforms with the correct aspect ratio. You can choose various prompts for the desired result apart from just creating a trailer video. For example, the tool allows you to select prompts to generate positive or negative highlights, topics clips that will enable you to choose the most relevant topic for your audience, instructions, or an overview of product features.

Note that this feature is coming soon! You can leave your email address, and we’ll let you know once it’s rolled out.

4. Educational Content

Some audiences are on the lookout for content that offers value and knowledge. Such content as how-to guides, explainer videos, or in-depth tutorials helps to establish your brand as an authority in your industry. Educational short videos provide valuable information in a concise format, making it easy for viewers to learn something new without spending much time. In addition, the information presented in a quick and focused way makes it easier for viewers to remember what they have learned. Repeating the main points in a visually appealing way can help people remember them even better. If you share useful content on a regular basis, people will see you as an expert in your field. This trust can help you build stronger relationships with your audience and increase their loyalty.

AI Video Cut is a great tool for editing and producing high-quality educational videos. It can help you identify key moments and trim unnecessary content. Its ability to divide one long video into separate topics-clips is a great way to keep viewers engaged and make the content more digestible. You can also choose other prompts to make different forms of educational content. Instructions prompt can help you create an instructional video to teach your viewers how to do something, which is great for a DIY format. Positive and negative highlights format can also come in handy for educational content. This approach emphasizes key points by categorizing information into strengths or advantages and weaknesses or areas for improvement. Finally, product features can give a short and crisp overview of the product to your viewers.

5. Use of AI for Video Editing and Production

AI tools make video production more accessible, faster, and more efficient, even for those without extensive video editing skills. AI makes it much quicker and easier to edit and produce short videos. Tasks that used to take hours, like clipping, adding effects, or generating subtitles, can now be done in minutes. This leaves you more time to focus on content strategy and creativity and allows for more experimentation with ideas and formats, leading to more innovative content. It also helps you to scale content production by quickly generating multiple short videos with minimal additional effort. This scalability is crucial for maintaining a consistent presence on social media and consequently being pushed by the algorithms that love new content and accounts that post regularly.

Of course, AI Video Cut is one of the best tools to help you with that. It is designed to make video editing simple and straightforward so anyone can create high-quality videos. The tool can automatically spot key moments and turn them into concise and engaging clips, and even create captions in just a few minutes. This lets you generate good quality videos quickly and easily without needing to edit them extensively. By taking care of the boring part, this tool gives you more time to focus on the other aspects. That way, your content will stay captivating and compelling.

To sum up, following the marketing trends in short video production is really important for any business if they want to stay strong online in 2025. The use of AI in video editing and production is really changing the game. It is making content creation more accessible, efficient, and scalable. AI Video Cut is a great tool that fits right in with these trends.